Community First

Building Customer and Community Loyalty

Ramco-Gershenson Properties Trust’s Community First program enhances the dynamism of our shopping centers and celebrates our customers and communities. Our Community First program is designed to increase consumer and tenant demand, promote customer loyalty, strengthen consumer perceptions and create long-term value for our properties.  Seven guiding principles shape our Community First program:

  • Focus on center brand and identity
  • Engage and entertain customers with RPT Signature Event Programming
  • Include incentives that drive shoppers back to our centers
  • Engage with local municipalities, schools and charities as a responsible community partner
  • Utilize technology and digital communications to enhance the customer experience
  • Implement management efficiencies to keep costs low
  • Partner with the leasing and property management teams to promote shared objectives

Community First Charity of the Month Partners:

As part of COMMUNITY FIRST, we are dedicated to supporting the businesses, local charities and organizations that make our communities better places to live. Each month, we shine the SPOTLIGHT on community organizations that are important to our social medial followers to help spread the word about their message and mission. It’s our way of saying thank you to these wonderful organizations for doing great things!

Charity of the Month Partners for June: